20.+Guidelines


 * 1) Definition
 * Complete Strategic audit of Universal Studios
 * Answer two basic questions:
 * Why is Universal Studios doing so well (or poorly)?
 * Should Universal Studios do anything different in the future?
 * If so, what?
 * 1) How
 * Analyze every aspect of Universal's motion picture production:
 * operations
 * environment
 * Integrate findings into a comprehensive understanding of the firm's:
 * current situation
 * realistic means to improve
 * Draw original conclusions about the firm and competitive environment
 * 1) Industry
 * How universal studios (and the industry) address the threats posed by digital downloads
 * How does Universal manage International Property Rights (IPR) issues ? (hacking, illegal download, illegal film copies, etc) and how can it face it in today global economy ?
 * 1) Competitors
 * How can Universal eliminate the advantage held by Walt Disney and Warner Brothers as members of the Blu-ray association?
 * How universal studios as a firm address the competition coming from foreign competitors.
 * 1) Firm
 * How can the internet be used to deliver more value to the customer by reducing costs while appropriating value to Universal AND creating a competitive advantage?
 * How is co-branding affecting the fortune of motion picture studios?
 * Toys - Hasbro
 * G.I. Joe
 * Transformers
 * Games
 * Candy Land
 * Monopoly
 * Who is responsible for Universal Studios' strategy ? (GE as major stakeholder ? NBC for day to day management ??)
 * What advantages are conferred by the related activities of the NBC Universal group ?